This is a little old (by which I mean about a week or so), but sometimes there’s a little bit of a backlog with crap I haven’t written about that something will fall through the cracks. This time, it’s the sound of one million pairs of mom-panties getting bunched into tight little knots over the fact that JC Penney decided to publish an ad for this Fathers Day featuring a homosexual couple playing with their kids. Here’s the ad …
The text reads:
“First Pals: What makes Dad so cool? He’s the swim coach, tent maker, best friend, bike fixer and hug giver–all rolled into one. Or two.” The text at the bottom right reads: “Real-life dads, Todd Koch and Cooper Smith with their children Claire and Mason.”
From my perspective, the only thing I find questionable about the ad is that the guy on the right doesn’t look as if he’s wearing socks with his shoes. Come on, you just don’t do that. Other people, like the religious conservative group One Million Moms (OMM for short!), are far more offended that JC Penney would have the audacity to show families that fall outside of the current (i.e. non-polygamous / non-concubine-owning biblical-era) Christian definition of the word. When they caught wind of the above ad going to print, this was their response:
One Million Moms (OMM) is disturbed that JC Penney’s (JCP) is continuing down the same path of promoting sin in their advertisements. In JCP’s June catalog, there is another homosexual ad, but this time with two dads celebrating Father’s Day. The advertising booklet began arriving in mailboxes yesterday. If their marketing department follows the same plan they did in May, this mailer will be available to view on their website on June 1.
Promoting sin? By what, wearing cotton polyester blends? By working on a Sunday? Is there a shrimp cocktail platter on a bed of ice in the dining room? Oh, the gay thing again – the only important part of the bible these days. That’s a damned shame to hear that a religious group is once again offended by modern secular society not really caring too much about what some Bronze Age manuscript has to say about a person’s sexual orientation.
[…] It is obvious that JCP would rather take sides than remain neutral in the culture war. JCP will hear from the other side so they need to hear from us as well. Our persistence will pay off! One day we will answer for our actions or lack of them. We must remain diligent and stand up for Biblical values and truth. Scripture says multiple times that homosexuality is wrong, and God will not tolerate this sinful nature.
I’m honestly not sure why there even needs to be a culture war. If you’re a conservative evangelical, then go to your own church or bible study group, live the way you think you should live, cherry pick the bible the way Pat Robertson and James Dobson tell you to, and leave everyone else alone. No one’s saying you guys have to go out and marry a lesbian, though I’m sure there are those among you who are probably wired that way whether you want to admit it or not. I’m not too sure why you guys act surprised when people tell you go get stuffed when you demand that everyone live the way you think they should.
Well, I for one am glad JC Penney didn’t stay neutral in the culture war. Frankly, they weren’t even on my radar one way or the other, but I had heard last month that they did something for Mothers’ Day and OMM got all butthurt about it. This time, I think they enjoyed knowing they were going to get a reaction, and happily went with it, secure in the knowledge that they were doing the right thing. I know I would have 🙂
Speaking of which, it occurs to me that OMM’s idea of “staying neutral” basically translates to companies not acknowledging the existence of same sex couples in their advertising. Companies have pretty much been doing this anyway, but given that the topic is now being broached by groups like OMM and others, inaction will now, in effect, be interpreted as taking a side. We’ll see how this unfolds. In the meantime …
… you may email, call, or use their contact form on their website to unsubscribe from their mailers so you will no longer have these delivered to your home. If you have a store credit card, you can close your account, if you have not already done so, to help get the message across that you have no plans to shop with them in the future. Be sure to tell them why you are unsubscribing and canceling your credit card.
You go and do that. From the way they’ve handled this situation, it doesn’t sound like they want your business any more than you want to give it to them.